Julie received a call from her first client, an elderly couple who needed someone to organize and submit years of health insurance claims. The rest of the loan ($75) was spent on a business start-up special from a printer, which included business cards and stationery.

Chores on the to-do list included: errands, clutter control, cleaning kids rooms, party planning and moving management. The ad read, 'Drowning in meaningless busy work?' and included a 'to-do' list of services Task Masters offered. With a $100 dollar loan from a friend, she purchased an ad for $25 in Big Apple Parents Paper, a publication distributed throughout New York City at places working parents frequent such as daycare centers and grocery stores. Realizing she could no longer survive on an income from the theater, she decided it was time for a career change. In 1989, Julie's life reached a turning point when she divorced and became a single mother with a three-year-old daughter to support.

Directing off-Broadway shows in New York and attempting to become an organized mother, Morgenstern often dreamt of a 'rent-a-mom,' someone that she could hire to do all the chores she was too busy or overwhelmed to do. Julie's passion and career were in the theater. Julie was recognized as a national SCORE client success at the organization's 35th-anniversary celebration. On April 21 of this year, she celebrated her birthday and the 10th anniversary of her business at the White House. Julie, who once described herself as a 'personal disaster area' has turned disorganization into super-organization and a thriving consulting, organizing, and speaking career.

Julie morgenstern organizing